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- Penny Finance
- Presenter: Crissi Cole, Founder and CEO
Session Title: Investing In Women: How Credit Unions can pave the way for the next generation of
financial decision makers.
- The next generation of money-makers, spenders, and investors isn’t coming––they’re already here. And they’re largely female. Women currently make 90% of the financial decisions in American households, whether they’re partnered or not. They also invest over 90% of their assets and earnings back into their families. Yup, women are officially here, and we could say they’re doing things a little bit differently. This means that they’re seeking a different type of service offering. Has your credit union explored the needs of this crucial segment of your member population (one that’s so often underestimated and underserved by ‘Big Finance’)?
- That’s why Penny Finance is here. With data from ~30,000 women, join Founder & CEO Crissi Cole to discuss the latest on all the ways women are flipping the financial game on its head. We’ll discuss their fiscal challenges and goals, as well as strategies to engage and support your existing members. As Community Financial Credit Union President & CEO Tansley Stearns recently wrote in the Credit Union Business News, “…we have the responsibility to support members through life’s challenges and give them the power to dream bigger than their circumstance.” Let’s join forces to support women.
Registration for this event is closed.