Winning Wallet Share: The Next Generation of Member Retention
When it comes to engaged, core membership, credit unions know what made the difference: magical, in-person conversations. But as member behavior shifts, so must the approach. For disengaged segments—such as Gen Z, Millennials, indirect members, and dormant accounts—reimagining member retention isn’t optional; it’s mission critical. In today’s digital-first world, learn from Sparrow CEO and credit union technologist, Harrison Hochman, how to:
- Recreate the magic: Unpack the science behind memorable, personal interactions—and how to replicate them digitally.
- Level the playing field: Explore how even the smallest credit unions can compete and thrive.
- Learn from the best: Discover winning tactics already being used by credit unions across the country.
- Build lasting loyalty: Implement best practices for fostering multi-product loyalty and long-term engagement.