Credit unions today face urgent digital challenges—members expect seamless, personalized online service, yet only ~15% of digital applications are completed. In this session, Finalytics.ai will demonstrate how its AI-driven platform addresses these pain points by delivering real-time, “segment-of-one” experiences that adapt to each visitor’s intent. The result: measurable improvements in digital engagement, including 3x higher conversion rates and double-digit increases in application pull-through.
Presenters:
Craig McLaughlin – CEO, Finalytics.ai
Craig is the Co-founder and CEO of Finalytics.ai, a Silicon Valley-based fintech offering the first platform to apply real-time big data and machine learning to create segment-of-one digital experiences for credit union members. A seasoned technology executive, he previously led a nationally recognized digital experience agency for 20+ years. He is a frequent industry speaker and contributor on fintech and digital banking trends.
Baron Conway – Chief Strategy Officer, Finalytics.ai
Baron leads strategy, client success, and marketing at Finalytics.ai. He brings over two decades of experience in digital marketing, data strategy, and business transformation, with previous roles at Nuvision Credit Union and TruStage. He helps financial institutions uncover growth opportunities and activate data to drive measurable results.